The Pecan Press

Our monthly neighborhood newsletter

The Pecan Press has been published monthly by the Hyde Park Neighborhood Association since 1979 and is distributed to homes throughout Hyde Park by volunteers. It’s also available for free at locations across Hyde Park and by email subscription (sign up for this once-a-month list by sending an email to subscribe+hpna-pecan-press@googlegroups.com).

Each issue contains information about recent and upcoming events, the history and culture of Hyde Park, and issues affecting the neighborhood, as well as minutes from the most recent Association meeting, and advertisements from local businesses.

The Pecan Press welcomes your articles, letters, and photos. The deadline for contributions is the 10th of the month preceding publication.

Submissions can be sent to Pecan Press Editor, Lorre Weidlich, or one of the contacts listed below.

Editor
Lorre Weidlich

Poetry Editor
Charlotte Herzele

Puzzle Editor
Steve Bratteng

Production Manager & Advertising Director
Robert M. Farr

Distribution Coordinator
Rimas Remeza

Get the Pecan Press by email:

The HPNA sends out notices once a month alerting subscribers to the new issue of our monthly newsletter.

Sign up for this once-a-month list by sending an email to subscribe+hpna-pecan-press@googlegroups.com

Archives

The Pecan Press is one of the oldest community and volunteer-published neighborhood newsletters in the country.

Our archives contain PDF copies of editions dating back to 2005.

Advertising

We publish the Pecan Press monthly, printing ~2200 copies which are hand delivered to over 2000 homes in Hyde Park every month by volunteers.

We also distribute it free in Hyde Park local businesses, and email it to a mailing list of over 3000 names.

For reach and readership, it’s an excellent way to connect with thousands of readers living in 78751.

Questions? Contact Us.

  • Advertising prices, per monthly issue, effective September 1, 2015.

    Full Back Cover
    $400.00 | 7.5″ wide X 10″ tall

    Full Page Inside
    $300.00 | 7.5″ wide X 10″ tall

    Half-page
    $190.00 | 7.5″ wide X 5″ tall

    Quarter-page
    $100.00 | 3.63″ wide X 5″ tall

    1/6-page
    $80.00 | 3.63″ wide X 3.25″ tall

    1/9-page
    $60.00 | 3.63″ wide X 2.25″ tall

    1/12-page
    $50.00 | 3.63″ wide X 1.63″ tall

  • Make checks/electronic payments out to “HPNA”.

    Send payments to:
    HPNA Treasurer
    P.O. Box 49427
    Austin, TX 78765.

    We do not take credit cards.

    There is currently no discount for paying ahead for more than one month of advertising. However, you can still pay ahead if it is easier for you. HPNA will send a bill a few weeks after the Pecan Press has been distributed.

  • We print in black ink on white paper.

    Acceptable Formats:

    • Most preferred is high-resolution artwork emailed in PDF, TIFF, or EPS format.

    • Please convert type into outlines before sending.

    • Raster artwork should be prepared in grayscale colorspace (300 dpi at actual size) or as 1-bit artwork halftoned at 85 lines per inch.

    • Hard copy camera-ready artwork (laserprint at least 300dpi resolution).

    • High quality inkjet printouts will work if supplied on photo quality paper.

    Problematic Formats:

    • Do not send native files such as Illustrator or Photoshop unless you’re sure you’ve properly embedded graphics and fonts have been converted to outlines or rasterized.

    • Microsoft Word files including funny fonts and clip art are discouraged but we’ll accept them with the understanding that you’re prepared to see your ad in Pecan Press look much different than you expected.

    • JPG files

    Formats We Can’t Use

    • Microsoft Publisher artwork, GIF or WMF files.

    • Files scanned or composed at “screen resolution” settings (raster files must be at least 300 dots per square inch at actual size).

    • In all cases, include a printed proof (or Acrobat PDF file) of your ad to ensure your advertising message will be accurately reproduced in the Pecan Press.

    Submitting Ad Artwork

    Submit ads by the 15th of the month prior to publication.

    (For example: December 15th for an ad to appear in the January issue).

    Mail all advertising materials to:

    Bob Farr
    7500 Chelmsford Drive, Austin, TX 78736
    512-731-0617

    For electronic submissions or questions contact Bob Farr via email.

  • We will assume that you will be running your ad on a monthly basis unless you tell us otherwise.

    You can cancel your ad at any time.

    Please note that the deadline for changes to ads, cancellations, and submittal is the 15th of the previous month.